The Royal Pharmaceutical Society (RPS) has launched a new toolkit to help its members develop their social media skills. The toolkit covers a number of different social media platforms, including Twitter and YouTube, and presents advice and tips for using them in a professional capacity. It also highlights some of the ethical and professional challenges associated with social media.
The aim of the toolkit is to highlight how social media, if used properly, can be worthwhile for professionals, helping them to find information and develop their practice and careers, as well as network and promote the pharmacy profession in general.
The toolkit was developed with the help of RPS members who are already experts in the use of social media. “Members gave up their time to help us in passing on their expert knowledge and advice,” says Neal Patel, head of corporate communications at the RPS.
“We now have a good resource that we are keen to share. We think any RPS member who feels they would like to expand their professional social media skills will find the toolkit very useful,” he says.
RPS members can access the RPS Social Media Toolkit in the members’ area of the RPS website.