April 2016: Who read what on pharmaceutical-journal.com

Key metrics

April was close to a record month for key metrics for pharmaceutical-journal.com. With over 581,000 pageviews in over 362,000 sessions and 277,000 users from all over the world, we can say we are one of the largest publishing platforms for pharmacists. A total of 36.4% of the users came from the UK, followed by 25% from the United States. The remaining users came from India, Australia, Canada, Malaysia, Ireland and several other countries. 

Sections

The most popular section in April was
News and Analysis
(152,000 pageviews) followed by
Learning
(134,000 pageviews),
Opinion
(63,600 pageviews),
Careers
(23,000 pageviews),
Your RPS
(6,000 pageviews) and our newly launched
Research
section. This follows our usual pattern, with News and Learning producing the highest number of articles and attracting the largest number of readers.

Article types

Learning article was the most popular article type on pharmaceutical-journal.com with 107,000 pageviews, followed by News and News in brief, which, combined, attracted 90,000 pageviews. Our Comment section was third with 30,000 pageviews, and in the fourth place we had our Career features and Features, which received 28,000 and 25,000 pageviews respectively. In the fifth place we had our CPD articles with 25,000 pageviews. 

Most popular articles of the month by article type

News, News in brief, events

• The most popular news story of the month was about proton-pump inhibitors increasing risk of kidney damage, which was read 8,437 times.
• Claims that leading pharmacy chain conducts unnecessary MURs prompts call for review
• Metformin cuts cardiovascular risk over sulfonylureas

Features

• Automated hub-and-spoke dispensing: technology set to transform the business model of community pharmacy
• Treating Lyme disease: when will science catch up?

Research briefing

• OTC antihistamine shows potential to repair MS nerve damage

Learning

• How to treat a patient whose INR is too high
• Intravenous fluid therapy — background and principles

CPD articles

• Stroke: latest treatment options in acute management
• Bridging anticoagulation: perioperative management of patients on anticoagulants

Comment

• Ever wondered whether owning your own pharmacy is worth it?

Blogs

• Five alternative careers for pharmacists

Insight

• It’s time to change the way we approach coughs in community pharmacy

Correspondence

• Pharmacy must grasp new clinical opportunities with both hands

Editorial

• Carter’s review of NHS hospitals: a much better effort from the government compared with community pharmacy

Career feature

• How to write a successful pharmacy CV

Career Q&A

• What I do as a pharmacist in the prison service

Career profile

• The man who discovered ibuprofen

Your RPS

• RPS survey sheds light on day-to-day role of pharmacists

Perspective article

• E-cigarettes in smoking cessation: a harm reduction perspective

Review article

• Mammalian target of rapamycin (mTOR) inhibitors in solid tumours

Site search terms

The most common search terms on pharmaceutical-journal.com were CPD, diabetes, asthma, stroke, liver, epilepsy, schizophrenia and hypertension.