Stephen Goundrey-Smith, BSc, MSc, BTh, Cert Clin Pharm, MRPharmS, is consultant Pharmacist at PDC Healthcare Ltd. nnStephen Goundrey-Smith qualified as a pharmacist in 1989, and has worked as a hospital pharmacist, in medical affairs in the pharmaceutical industry, and as an electronic prescribing and pharmacy analyst in the healthcare IT industry. He is currently a consultant in pharmacy informatics, the pharmaceutical industry, pharmaceutical marketing and healthcare market access. He is also an experienced trainer and medical writer.nHe has researched and published widely on the pharmaceutical industry, pharmacy informatics and other pharmacy issues. He is the author of two books: Principles of Electronic Prescribing (2008) and IT in Pharmacy: An Integrated Approach (2012). He has been a speaker at a number of international conferences.