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OTC medicines market in 2017
Source: Nielsen Scantrack, 52 weeks to 30 December 2017
The three largest category groups in terms of sales in 2017 were pain relief (22%), cough, cold and sore throat (19%) and vitamins and minerals (15%)
Top brands and manufacturers
The charts below show the top 10 brands within five popular categories and the companies that dominate these categories.
Top brands: cold, flu, decongestants in 2017
Source: Nielsen Scantrack, 52 weeks to 9 September 2017
Lemsip leads the top 10 cold, flu, decongestants category, with growth of 0.1% compared with 2016. Benylin, Covonia, Beechams and Halls Soothers retain their top 10 ranking despite falls in sales
Top brands: indigestion remedies in 2017
Source: Nielsen Scantrack, 52 weeks to 9 September 2017
Nexium and Zantac both saw around a 35% increase in sales compared with 2016 but Gaviscon remained the top brand in this category
Top brands: hayfever in 2017
Source: Nielsen Scantrack, 52 weeks to 9 September 2017. *These products are generic brands
Piriteze is the top-selling brand in the hayfever category and saw a 15% increase in sales compared with 2016
Top brands: adult oral analgesics in 2017
Source: Nielsen Scantrack, 52 weeks to 9 September 2017. *These products are generic brands
Sales of the top 10 adult oral analgesics have decreased compared with 2016, with the exception of Galpharm and Aspar brands, which have increased
Top brands: paediatric analgesics in 2017
Source: Nielsen Scantrack, 52 weeks to 9 September 2017. *These products are generic brands
The top three paediatric pain relief brands remain the same in 2017, despite a fall in sales value for each. Calpol leads, with more than three times the sales of its closest competitor Nurofen
Top OTC brand manufacturers in 2017
Source: Nielsen Scantrack, 52 weeks to 9 September 2017
RB dominates with Nurofen, Lemsip and Gaviscon. Johnson & Johnson is its closest competitor, with Calpol, Sudafed and Benylin
Targeted pain relief takes off
Source: Nielsen Scantrack, 52 weeks to 30 December 2017
Both topical and paediatric pain relief categories grew during 2017, while adult oral analgesics stagnated.
References
Source: Nielsen Scantrack, which covers all independent and multiple pharmacies, supermarkets (including in-store pharmacies) and impulse stores in Great Britain. These data originate from a different source to those used for our previous over-the-counter market infographics so they are not directly comparable.
Infographic: MAG
