E-cigarettes in pharmacies

I attended this year’s Pharmacy Show at the NEC in Birmingham on 5–6 October 2014 and saw a large number of exhibitors flogging their e-cigarette products to attendees, many of whom are pharmacists. How can pharmacists encourage patients to give up smoking while at the same time promote the sale of e-cigarettes? My local Boots pharmacy has a display stand of e-cigarettes right next to the dispensary and this concerns me.

Monty Goldin

London

Last updated
Citation
The Pharmaceutical Journal, PJ, 8 November 2014, Vol 293, No 7835;293(7835):DOI:10.1211/PJ.2014.20066955