According to research by University College London (
The Pharmaceutical Journal 2015;294:293), the drop in the number of smokers who quit smoking through the NHS Stop Smoking Service was mainly a result of insufficient investment in advertisement for the service. I believe the decline is also caused by the low remuneration paid to pharmacists who provide this service which, in turn, leads to apathy. If the payment structure were improved (e.g. if we were paid similar to GPs) then there would be a financial incentive for pharmacists to give this service the push it needs to be successful.
Mussadiq R Master