A campaign to help patients discuss their medicines nearly doubled our medication reviews

The ‘Me and My Medicines’ campaign distributes information in nine languages to encourage Black and minority ethnic groups to raise concerns about their medicines.
Illustration of a hand holding a Me + My Medicines pamplet with a QR code on it, with speech bubbles flourishing out of it

Wes Mountain/The Pharmaceutical Journal

‘Me and My Medicines’, a campaign supported by Health Innovation East Midlands (HIEM), is aimed at supporting primary care to identify patients at potential risk of harm from problematic polypharmacy.

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