Editorial style guide

This style guide sets out the editorial standards we adhere to in order to ensure that all content published in The Pharmaceutical Journal is both consistent in style and appropriate for our target audience. Examples will be provided as appropriate throughout these pages.

If you cannot find the answer to a style question, please ask a member of the production team; if you feel the question should be addressed in this style guide, feel free to raise this with the chief subeditor/deputy chief subeditor.

Contents

Article types and word count guides

Subbing articles

Preferred styles

  • Spelling
  • Abbreviations
  • Medicines
  • Street drugs
  • Symbols
  • Common problems
  • Confusing terms

Names and titles

  • Governments
  • Reports
  • Organisations
  • People
  • Places

Grammar and syntax

  • Active versus passive
  • Apostrophes

Numbers

  • Telephone numbers
  • Dates
  • Ages
  • Units
  • Currency
  • Exceptions

Sensitive language

  • Guidelines
  • Images

References

  • Body copy
  • Boxes/tables/figures
  • Journal abbreviations
  • DOIs and URLs
  • NICE guidance

WordPress

  • What is WordPress?
  • Dashboard
  • Media
  • Pages
  • Adding a new article
  • Uploading

Newsletters — Mailchimp

Images and adverts