‘Painkillers don’t exist’: how our campaign helped to reduce opioid prescribing

Educating patients on the risks of analgesics and non-pharmacological alternatives has helped North East and North Cumbria Integrated Care Board reduce opioid prescribing.

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Historically, the North East and North Cumbria Integrated Care Board (ICB) region has been the highest prescribing area in England for opioid medicines per patient.  

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